WORD OF MOUTH

Hello and welcome back to the Daily Vitamin.

Today's expression is: word of mouth

It refers to: communication of information between people through informal conversation.

This expression is often used to recommend or warn people about products or services.

Example 1: Most of our clients find out about our company by word of mouth. Because of this, we have been able to build an excellent reputation.

Example 2: Because the rock band played alternative music, they couldn't get a recording contract. They decided to produce their own CD, and they ended up selling many copies by word of mouth.

Example 3: Some marketing books say that bad word of mouth reaches potential customers much faster than positive references. This means that companies must be very careful to provide excellent customer service.

I encourage you to write a sentence with today's expression in order to get some writing practice in English. Please post your sentence to one of our social media sites (Facebook or Bluesky) and we will give you feedback about your sentence ASAP.

We'll be back tomorrow with another lesson.

Have a nice day!