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26 / 03 / 2007

COMMERCIAL vs. ADVERTISEMENT: meaning and examples

Good morning.

I hope everyone had a nice weekend. Last Wednesday we received the following question from Olga, related to the Daily Vitamin about Advertisement.

Is a commercial the same as an advertisement?

As we said last Wednesday, an advertisement is a notice, picture or film telling people about a product, job or service; it's a paid public promotion of some product or service.

A commercial is an audio or video advertisement, usually presented on television, radio or in a movie theatre.

So, advertisement is more generic; anything that promotes a product or service to be sold is an advertisement. However, a commercial has moving pictures or sound; a commercial is advertising on the radio or television.

Example 1:
I'm going to put an advertisement in the local newspaper in order to sell my car.

Example 2:
I don't like to watch commercials on the television, and it seems like every day there are more and more.

NOTE: Commercial CANNOT be the translation of the Spanish noun comercial

Spanish: Es el comercial que más ventas ha hecho este mes.

English: He's the salesperson who has made the most sales this month.

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Have a nice day.