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04 / 10 / 2005

WORD OF MOUTH: meaning and examples

Good morning. Today's expression is: word of mouth It refers to: communication of information between people through informal conversation. This expression is often used to recommend or warn people about products or services. Example 1 Most of our clients find out about our company by word of mouth. In this way, we have been able to build an excellent reputation. Example 2 Because the rock band played independant or alternative music, they couldn't get a recording contract. They decided to produce their own CD and they ended up selling many copies by word of mouth. Example 3 Some marketing books say that bad word of mouth reaches potential customers much faster than positive references. This means that companies must be very careful to provide excellent customer service. If you have any questions about this expression, please don't hesitate to contact us. Have a nice day!


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